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BCRF 2013 Annual Hot Pink Party

The Breast Cancer Research Foundation will host its annual Hot Pink Party on April 17th.

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By: Jamie Matusow

Editor-in-Chief

The Breast Cancer Research Foundation (BCRF), a non-profit founded by Evelyn Lauder, will host its annual Hot Pink Party at the Waldorf Astoria in New York City on April 17th. The event hopes to top last year’s record-setting goal of more than $5 million in funds raised to support life-saving breast cancer research.

This year’s theme is “Viva Fiesta!” Sir Elton John will perform, and Elizabeth Hurley will be among the guests supporting the cause. Kay Krill, president / CEO, ANN Inc., will receive BCRF’s Sandra Taub Humanitarian Award, which will be presented by Kate Hudson, who is also starring in Ann Taylor’s Spring 2013 campaign.

“With the support of Sir Elton John and Elizabeth Hurley, who bring this special event to life, we hope that this year’s Hot Pink Party will be our best yet,” said Myra Biblowit, president, BCRF.

In addition to Michael Kors, Donna Karan, William Lauder, and Vera Wang, event co-chairs include Marjorie Reed Gordon, Delphine and Reed Krakoff, Kinga Lampert, Laura and Gary Lauder, Leonard A. Lauder, Jo Carole and Ronald S. Lauder, Cynthia and Dan Lufkin, Jeanne and Herbert Siegel, Ingrid Sischy and Sandra Brant, Lizzie and Jonathan Tisch, and Aerin Lauder Zinterhofer.

To date, BCRF has raised over $425 million to advance the most promising breast cancer research worldwide that will help lead to prevention and a cure in our lifetime. Since its inaugural event in 2001, the Hot Pink Party has generated over $51 million.

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